Privacy Policy

This Privacy Policy (“Policy”) describes how Marketing Performer (“Company”, “we”, “us”, or “our”), the owner and operator of the website https://marketingperformer.mydt.in/ (“Website”), collects, uses, discloses, and protects the personal data of visitors, users, and clients (“you”, “your”, or “User”).

This Policy has been framed in accordance with applicable Indian law, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”), and the Digital Personal Data Protection Act, 2023 (“DPDP Act”), along with the rules framed thereunder, to the extent applicable.

By accessing or using the Website, or by providing your personal data to us through forms, email, WhatsApp, telephone, or any other channel, you agree to the collection, use, and disclosure of your information as described in this Policy. If you do not agree with this Policy, please do not use the Website or provide your personal data to us.

1. About Us
Marketing Performer is a digital marketing agency that provides services including, but not limited to, search engine optimisation (SEO), social media marketing, pay-per-click (PPC) advertising, content marketing, website design and development, branding, and related digital marketing and consulting services to clients in India and abroad.

2. Information We Collect
We may collect the following categories of information when you interact with the Website or engage our services:

2.1 Personal Information You Provide to Us
• Name, email address, and contact details
• Company or business name and designation
• Details submitted through contact forms, lead forms, newsletter sign-ups, or chat widgets on the Website
• Information shared during consultations, onboarding, or while availing our services (such as business goals, marketing budgets, brand assets, or access credentials to third-party platforms like Google Ads, Meta Business Suite, or website hosting/CMS accounts, where voluntarily shared for the purpose of service delivery)
• Any other information you choose to provide via email, WhatsApp, telephone, or in-person/virtual meetings

2.2 Information Collected Automatically
• IP address, browser type and version, device type, and operating system
• Pages visited, time spent on pages, referring website, and click-stream data
• Approximate geographic location (derived from IP address)
• Cookies and similar tracking technologies (see Section 5 below)

2.3 Information from Third Parties
We may receive information about you from third-party platforms used in connection with our services, such as Google Analytics, Google Search Console, Meta (Facebook/Instagram) Business tools, LinkedIn, and similar advertising or analytics platforms, where you have interacted with our campaigns or pages on those platforms.

2.4 Sensitive Personal Data or Information (SPDI)
We do not knowingly collect sensitive personal data or information as defined under the SPDI Rules (such as financial information, passwords, physical/physiological/mental health condition, sexual orientation, medical records, or biometric information) through the Website. We request that you do not submit such information to us through any contact or lead form. If such information is shared with us in the course of a client engagement, it will be handled in accordance with applicable law and any specific confidentiality terms agreed with the client.

3. Purpose and Use of Information
We collect and use your information for the following purposes:
1. To respond to your enquiries and provide requested information about our services
2. To deliver, manage, and improve the digital marketing services we provide to clients
3. To communicate with you regarding service updates, proposals, invoices, and account-related matters
4. To send marketing communications, newsletters, or promotional offers, where you have consented to receive them
5. To analyse Website traffic and user behaviour for improving content, design, and functionality
6. To run and measure the performance of digital advertising campaigns on behalf of clients
7. To comply with applicable legal, regulatory, or governmental requirements
8. To detect, prevent, and address fraud, security issues, or technical problems

4. Legal Basis for Processing
We process your personal data on one or more of the following grounds, consistent with the Digital Personal Data Protection Act, 2023:
• Your consent, which you may provide by submitting a form, subscribing to communications, or otherwise engaging with the Website
• Performance of a contract or service engagement entered into with you or your organisation
• Compliance with a legal obligation under Indian law
• Our legitimate business interests, such as improving our services and Website, provided such interests do not override your rights

5. Cookies and Tracking Technologies
The Website uses cookies and similar tracking technologies, including third-party tools such as Google Analytics and Meta (Facebook) Pixel, to understand how visitors use the Website, measure the effectiveness of marketing campaigns, and improve user experience.
Cookies are small text files stored on your device. They may be:
• Essential cookies, required for the basic functioning of the Website
• Analytics cookies, used to understand visitor behaviour and traffic patterns
• Advertising/retargeting cookies, used to display relevant advertisements to you on other websites and platforms based on your interaction with our Website
You can control or disable cookies through your browser settings at any time. Please note that disabling cookies may affect the functionality of the Website. Where required by applicable law, we will seek your consent before placing non-essential cookies on your device.

6. Disclosure of Information
We do not sell or rent your personal information to third parties. We may share your information in the following circumstances:
• With service providers and vendors who assist us in operating the Website and delivering our services (such as hosting providers, email service providers, CRM tools, and analytics or advertising platforms), under appropriate confidentiality obligations
• With advertising platforms such as Google Ads and Meta Ads, to the extent necessary to run and optimise advertising campaigns on behalf of clients
• With professional advisors such as auditors, lawyers, or accountants, where necessary
• With government authorities, regulators, or law enforcement agencies, where required by applicable law, court order, or governmental request
• In connection with a merger, acquisition, restructuring, or sale of business assets, subject to confidentiality arrangements
• With your explicit consent, for any other purpose not covered above

7. Data Storage and Security
We implement reasonable security practices and procedures, in line with the SPDI Rules, including administrative, technical, and physical safeguards designed to protect your personal information from unauthorised access, alteration, disclosure, or destruction.
These measures may include access controls, secure servers, encryption of data in transit (such as SSL/TLS), and limiting access to personal information to personnel who require it to perform their job functions. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security of your information.
Your information may be stored on servers located in India or, where third-party tools (such as Google or Meta services) are used, on servers located outside India. Where such cross-border transfer occurs, we take reasonable steps to ensure that your information continues to be protected in a manner consistent with this Policy and applicable law.

8. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Policy, including for as long as required to provide services to you, comply with our legal obligations, resolve disputes, and enforce our agreements. Once the purpose of collection has been fulfilled and no legal requirement to retain the information exists, we will take reasonable steps to delete or anonymise such information.

9. Your Rights
Subject to applicable law, including the Digital Personal Data Protection Act, 2023, you may have the following rights in relation to your personal data:
• The right to access and obtain a summary of the personal data we hold about you and the processing activities undertaken
• The right to request correction or updating of inaccurate or incomplete personal data
• The right to request erasure of your personal data, where it is no longer necessary for the purpose it was collected
• The right to withdraw consent at any time, where processing is based on consent, without affecting the lawfulness of processing carried out before such withdrawal
• The right to nominate another individual to exercise your rights in the event of death or incapacity
• The right to grievance redressal in relation to the processing of your personal data
To exercise any of these rights, please contact us using the details provided in Section 13 below. We will respond to your request within a reasonable time and in accordance with applicable law.

10. Third-Party Links
The Website may contain links to third-party websites, social media platforms, or services that are not operated or controlled by us, including platforms used for advertising and analytics. We are not responsible for the privacy practices or content of such third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

11. Children’s Privacy
The Website and our services are not directed at, or intended for use by, individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child without verifiable parental consent, we will take steps to delete such information at the earliest opportunity.

12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. Any changes will be posted on this page with a revised “Effective Date”. We encourage you to review this Policy periodically. Your continued use of the Website following any changes constitutes your acceptance of the revised Policy.

13. Grievance Officer and Contact Information
In accordance with the Information Technology Act, 2000, the rules framed thereunder, and the Digital Personal Data Protection Act, 2023, any queries, concerns, or grievances regarding this Privacy Policy or the processing of your personal data may be addressed to:

Marketing Performer
Email: marketingperformer@gmail.com
Website: https://marketingperformer.mydt.in/
We will make reasonable efforts to address and resolve any grievance within the timelines prescribed under applicable Indian law.

By using https://marketingperformer.mydt.in/, you acknowledge that you have read and understood this Privacy Policy.